Two and half years ago, Spanish retailer Mango made its debut in Nigeria. Fast forward two years later, it serves as a case study that multinational fashion companies can thrive in Nigeria’s slowly but emerging fashion retail market, while hiring its locals and contributing to its economy.
For Spring/Summer 2013, Mango joined the lineup of design brands in showing at the MTN Lagos Fashion & Design Week event. Its showcase was straight to the point, pragmatic and functional clothes for the everyday woman. Our only criticism is that the collection seemed like a fall/winter collection than spring. We would have loved to see a lot more colors, movement and beautiful print dresses. The design brand dominated its runway with black, suggesting maybe its collection needed a bit more editing for the season it is showing.
-Uduak Oduok
Photocredit: Kola Oshalusi/Insignaonline.com
Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.
