Designers, Fashion

New luxury t-shirt brand raises awareness on human rights abuses in the fashion industry

When it comes to deciding whether to buy clothing, accessories or shoes, there¹s plenty to consider – such as style, color, quality, and price. Yet, there is one aspect that most consumers rarely factor into their buying decisions – the working conditions of those people who are producing the clothing.

Many of today¹s largest fashion brands outsource their manufacturing to countries where factory workers are effectively treated as slave labor, subject to physical and sexual abuse, and unsafe and unsanitary working conditions.

In order to provide consumers with an alternative to supporting companies that place corporate greed above basic human rights for all and the environment – Boston-based fashion designer, activist, and entrepreneur Emily Bell – decided to launch, a luxury American-made fashion brand. All of the EMILY VS BEAR pieces are made with a focus on sustainable practices.

EMILY VS BEAR is intended to inspire all of us to do better for our communities, society, and the environment, says Bell. For instance, we know that many of our clothes are made by slave labor in horrendous working conditions, yet we continue to live in this manner because change is hard and we don¹t know how to do it. To help change our thinking and buying habits, EMILY VS BEAR strives to raise awareness on today’s most critical social, economic, and political issues.

All styles are unisex, available in five sizes (XS, X, M, L, XL), and retail for $35.00 on

Ladybrille Magazine

Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.

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