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Zandile Blay’s Africa Style Daily Launches AFRICA STYLE AGENCY to help African Artists & Designers Position Themselves in U.S Market

Ladybrille Magazine congratulates Africa Style Daily for the launch of its latest venture, Africa Style Agency, which will provide fashion and music auxiliary services in media relations, marketing and promotions to aid in connecting African artists and designers to the US consumers. The published statement by ASD below provides more details.

-Uduak

“New York – After over three years at the helm of Africa Style Daily, it is with great pleasure that my team and I write to personally inform you of our latest venture: Africa Style Agency (A.S.A). A.S.A is a boutique production & consulting firm with a mission to aid African designers and recording artists:

✓ Position themselves in the U.S Market
✓ Find permanent representation (publicists, sales showrooms & management) in the United States
✓ Secure brand partnership or product placements with major fashion, tech and lifestyle brands

WHO WE ARE:
A.S.M.A brings over a decade’s worth of experience within the New York Fashion & Entertainment Industry. From fashion editorial at leading publications like InStyle and ESSENCE Magazines, to social media strategy for noted brands and retailers like Ralph Lauren Fragrances & DJPremium.com, to brand collaborations with Coach, Levi’s, Calypso St. Barth’s and BlueFly.com amongst others, the A.S.A team boasts a solid roster of premium contacts within the U.S. The core team will be supported by a network of seasoned creatives (stylists, publicists, influencers and personalities) who will collaborate to push your brand – not just to the U.S market- but to the next level.

WHAT WE DO:
A.S.A has identified a unique problem within the Africa fashion & music industry on the continent: talented artists & designers who want to penetrate the Western market – but don’t know how. A.S.A aims to bridge that gap by providing a niche service: helping talented designers & music artists craft & achieve their short & long term U.S expansion strategy. To that end A.S.A will leverage long-standing relationships with key press, publicist, influencers and more to provide the following special services for its clients:

[Production]
✓ Creating custom Press Previews during New York Fashion & Market Week.
✓ Producing Private Listening Sessions for emerging & established artists.
✓ Arranging day and week long U.S National & Local Media Tours to connect with local & national press

[Strategy]
✓ Consulting with client on ideal U.S market penetration strategy.
✓ Finding ideal, permanent Publicists & Show rooms for music artists & designers
✓ Providing guidance on American press strategy.

[Partnerships]
✓ Creating blue print of ideal brands & companies for music artists & designers.
✓ Facilitating connection between music artists and key Western fashion brands.
✓ Strategizing on corporate & media partnerships for designers.
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To get more information on the agency and 2012-2013 rates reach out to the staff via email: asa@zandileblay.com, twitter: @africastylea, and Facebook.com/asa.”

Ladybrille Magazine

Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.

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