W, Vogue, GQ, Essence Suffer Steep Decline in Ad Revenue

WWhile African companies like ThisDay Media and its relative new fashion lifestyle magazine, ARISE, appear to be successful in the publishing business, it is becoming very difficult to make a compelling case for print fashion luxury magazines in the West. Yesterday, Condé Nast Publications’ Chief Executive Officer, Charles Townsend, sent a memo to its staff annoucing the hiring of the business consulting firm, McKinsey & Co. to help it, “. . realign Condé Nast to be a successful business in an emerging economy that is now predicted to be painfully slow in recovering.”

Below are the huge hits luxury magazine print publications are taking the worse being W:

Change reflects 2008 to 2009 comparison
Vogue -36.7%
W -53%
Harper’s Baazar -26%
Elle -21%
Essence -16%
Teen Vogue -31.3%
GQ -31%
Details -34.6%

Is print as we know it dead?


Ladybrille Magazine

Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.

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