After a successful celebration of the launch of her coffee book ‘100 Voices,’ Tara Durotoye follows up with a promotional video directed and produced by Kemi Adetiba.
“Renowned Nigerian beauty brand, House of Tara International, launched its highly anticipated book House of Tara 100 Voices in an exclusive event on Tuesday, June 25, 2013 at The Four Points Hotel by Sheraton. Present at the event were senior executives of Blue Chip companies, financial institutions, Lagos State government and members of the diplomatic corps.
Guests present also included Eku Edewor, Tosyn Bucknor, Bola Balogun Glam Networks, Ufuoma Ejenobor, Mrs Kemi Ogunleye of PANA Television among others.
“Selecting 100 stories out of several hundred entries sent in from all over Nigeria was no easy feat,” said Cynthia Mosumola, one of the inspiring women who selected the stories. “Everyone had something unique and I was extremely inspired; it has taught me to never take for granted investment in people”.
Other inspiring women who selected the stories include Honourable Abike Dabiri, Member of the Federal House of Representatives; Adesuwa Onyenokwe Publisher of TW Magazine; Uche Pedro of Bella Naija; actress Omoni Oboli; Toyosi Akerele of Rise Networks, On-air personality Tosyn Bucknor, Funke Bucknor-Obruthe and Mrs Ibukun Awosika.
This book is to inspire other young Africans not just Nigerians to use the stories of these 100 to challenge others to find a way to inspire peopleâ€ Mrs Ibukun Awosika said during her opening address.”
With a foreword written by former World Bank Vice President, Africa Division Dr Oby Ezekwesili, the book is a moving and emotional account of 100 women and some men who have flourished as they worked as House of Tara representatives. The young Nigerians who had their stories captured in the book expressed what this experience meant to them and how they had risen against all odds in a heart-felt documentary premiered during the event.
The creative director and CEO of House of Tara International, Tara Fela-Durotoye revealed that the company has established a fund to create assistance for young people who did not have access to the required capital to enable them become a House of Tara representative.
Mrs Fela-Durotoye closed the event saying, If anything should happen to me, I would feel fulfilled by the lives of people in Nigeria and the world that House of Tara has impacted.
For more information about the 100 Voices project, visit www.100voices.houseoftara.com and follow @HouseofTara on Twitter.
Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.