Video: BBC Profiles French-Ivorian Entrepreneur SWAADY Martin-Leke on Living the ‘African Dream’ with her TEA Business YSWARA

Swaady Mardy Leke“As part of the BBC’s African Dream series, the French-Ivorian founder of luxury tea brand Yswara discusses the importance of being based on the continent, where people feel “alive”.

Swaady Martin-Leke says she decided to “implant” her luxury brand in South Africa. The entrepreneur opened her first shop in Johannesburg.

She then decided to aim for Nigeria before turning her attention to the entire continent via digital sales.”

Watch the video here.


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Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.

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