Verne Harnish, Author of ‘Scaling Up,’is a guest on the Joe Polish Genius Network where he shares the entrepreneurial blueprint for success. Highlights of the interview:
The strange (and profitable) reason why you should only strive for a few percents of your marketplace (This is a secret utilized by the largest companies in the world like Apple and Walmart, and it can work equally well for you too).
An overlooked business key that makes you money NOW…and… it’s also the key that most business owner make the WRONG decision about! Verne shares what it is and how to get it right.
The most important pivot you’re going to have to make in your business…and…the reason why you have to make this pivot IMMEDIATELY if you want to stay ahead of your competitors.
There’s always a segment of a market, no more than 7% to 10% of the total market, that represents an inordinate amount of the profitability in that industry. Here’s how to find it, capture it, and capitalize on it.
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