Entrepreneur expands the UK’s first African fine dining food brand

When the world thinks of fine-dining, African food is not often at the top of the list of cuisines to be considered, something which Ghana-Born Adwoa Hagan-Mensah wants to change. Since showcasing her talents on BBC2’s The Restaurant with Raymond Blanc in 2012, Adowa has been on a mission to let the world know about the immense potential of West African cuisine in the fine dining space.

Whilst at university, Adwoa found herself struggling financially, so she started her first business cooking and delivering food to fellow students to make ends meet. She started cooking British favorites and would occasionally throw in some West African staples but soon realized that students from all over the world had a real appetite for the Ghanaian and West African dishes. This gave her the courage to start London’s first Ghanaian street food stall, Jollof Pot with her husband at Broadway Market in Hackney almost 15 years ago. At the very beginning of the street food revolution in London, Jollof Pot was attempting to bring West African food to a mainstream European audience. The stall now named aptly after its popular dish ‘Spinach & Agushi’ has street stands at Portobello Road (Notting Hill), Exmouth Market (Farringdon) and Broadway Market – (Hackney) with many other African supper clubs and food vendors bucking the trend.

From her humble beginnings with the food stall Adwoa, went on to launch what is now a highly successful luxury catering company Eat Jollof London which specializes in corporate events and weddings. By producing luxury catering and fine dining cuisines Eat Jollof is paving the way for West African Food to be given the Michelin star treatment in years to come.

Adwoa has established The Ghana Supper Club based in Kent, an intimate fine dining experience for 12-15 lucky diners book to sit together to sample a 5 course Ghanaian inspired meal. ‘The market for a fine dining offering of contemporary West African cuisine in London is virtually untouched. Yet there are West African socialites and professionals that are screaming out for a high-end dining experience that they can take their partners, friends, and associates to, knowing that the standard of food and service will not only match that of some of the best European dining establishments in London but also exceed them.’ – Adwoa Hagan-Mensah.

Adwoa wants the world to taste African food and for it to be as widely embraced in the same way that other global cuisines have been embraced across the world.

Ladybrille Magazine

Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.

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