LOS ANGELES, CA – NOVEMBER 2013 — TotallyHer Media’s theFashionSpot (tFS) (www.thefashionspot.com), the web’s largest fashion-focused community and fashion editorial site, announced today the launch of the first annual tFS Style Awards, ‘The Tiffies’, recognizing exceptional contributions in the world of fashion. Voting begins today and continues through November 17th.
theFashionSpot was inspired to start the awards after seeing unofficial versions on its by-invitation-only forum of over 70,000 fashion influencer members. To reflect the passion of its community, tFS created 11 categories including Best Designer Collection, Designer of the Year, Top Female Model, Most Stylish: Red Carpet, Most Stylish: Street Style, Best Magazine Cover, Best Ad Campaign Print, along with two honorary awards for Racial Diversity and Ethical Fashion. The forum members were then exclusively asked to nominate their top picks for each category. Each category was tallied, the finalists selected and now voting is open to the public. Winners will be announced in December.
”We’re thrilled to launch the first-ever tFS Style Awards,” says Jennifer Davidson, Managing Editor of theFashionSpot. “What makes the Tiffies especially exciting and relevant is that the nominees were chosen by our forum members, one of the most fashion-obsessed communities out there. With a reputation for honest commentary and debate, they closely monitor every major designer collection, magazine cover and editorial, ad campaign and red carpet event. Who better to nominate the best of the best in style?
To begin voting visit http://www.thefashionspot.com/runway-news/346911-vote-for-the-tfs-style-awards-2013/
Originating in July 2001, theFashionSpot (www.theFashionSpot.com) made a name for itself as an invitation-only community of designers, stylists and fashionistas that dissected designer collections, celebrating some and skewering others. Building on the largest fashion-focused community on the web, theFashionSpot.com has grown into a respected fashion editorial site with a strong and active community element. TheFashionSpot’s portfolio of sites currently reaches nearly 2 million unique visitors (comScore, July 2013), with close to 70,000 invitation-only members playing an active role in the site’s forum. It is that in-market participation and authenticity that makes theFashionSpot.com the largest community of fashion influencers online. In 2012 theFashionSpot was recognized by MediaPost’s OMMA Awards for website excellence in fashion and beauty. Recent brand advertisers include Macy’s, Tresemme, Anne Klein, P&G, Kraft, Coach, Revlon, Weight Watchers, and more. theFashionSpot is part of TotallyHer, an Evolve Media (www.evolvemediallc.com) company.