Ghana’s fashion industry and its designers continue to capture the attention of Western celebrities and fashion insiders. The latest news is that Grammy Award winning artist Mya will co-design pieces for Ghanaian-American owned fashion brand Koshie O. Read excerpts from the press release:
“New York, NY (May (31st), 2012) Grammy-award winning artist Mya is set to design pieces for the next collection of African brand Koshie O. as part of “The Koshie O. Woman” campaign. “The Koshie O. Woman” campaign is a progressive initiative that celebrates strong, confident and bold women who are able to juggle various day-to day tasks while staying fashionable and stylish. Mya is a Koshie O. woman and will co-design and name pieces for the Koshie O. Spring /Summer 2013 collection in support of the campaign.
Nina Baksmaty, founder and Creative director of Koshie O. says,” The whole Koshie O. team is excited to be working with Mya. We absolutely love her talent and her fashion and we strongly believe that Koshie O. and Mya are going to create magic together.”
Samples of these pieces will be available for buyers this July and will be available for consumers in Spring 2013. Mya will be donating 5% of sales from her pieces to the global humanitarian agency Mercy Corps.
This will be the first collection of Koshie O. where customized Koshie O. prints will be used on the fabrics.
About the Koshie O. Woman
“The Koshie O Woman” is a campaign where female celebrities who embody what the brand stands for will co-design a few pieces for the Koshie O Spring/Summer 2013 collection. Fans will be able to follow the design process of these celebrities through various social media outlets and the pieces will be available for sale in Spring 2013.
Grammy Award Winning Artist Mýa is celebrating 2012 in the entertainment industry as an internationally known, respected & loved singer, songwriter, dancer, actress and philanthropist. In 2012 Mýa partnered with InGrooves-Fontana for the worldwide independent release of her album, “K.I.S.S (Keep It Sexy & Simple)” featuring the sparkling single, “Fabulous Life” which can be heard in the NBCUniversal Bravo Ad Campaign, “Fashion By Bravo.” Mýa entertained the world and impressed millions on ABC’s Dancing With the Stars and finished out the decade named as one of Billboard’s Hot 100 Artists of the Decade, a Screen Actors Guild (SAG) Award–Winning Actress and as the President and founder of her own non–profit foundation, The Mýa Arts & Tech Foundation. Mýa, whose extensive repertoire includes hits such as , “Case of the Ex,” “Ghetto Superstar,” “Free,” “Lady Marmalade” and “My Love Is Like…Wo,” is currently recording new music via her own studio, Planet 9 and touring the globe. Itunes Link for “K.I.S.S.” http://itunes.apple.com/us/album/k.i.s.s.-keep-it-sexy-simple/id484853286
About Koshie O.
The brand Koshie O. is the flag-bearer for a new concept in luxury that teams urban aesthetics with refined African craftsmanship in an absolutely contemporary project. The designer focuses on premium fabrics selected, processed and hand-sewn by Ghanaian dressmakers and artisans. A unique mix of style and cultural references. www.koshieo.com , @koshieo , www.facebook.com/koshieo
About Mercy Corps
Mercy Corps helps people turn the crises they confront into the opportunities they deserve. Driven by local needs, our programs provide communities in the world’s toughest places with the tools and support they need to transform their own lives. Our worldwide team in 40 countries is improving the lives of 19 million people. For more information, see mercycorps.org . . . “