Fashion Weeks

Photos & Video: South Africa Fashion Week SS16 Day 3: Sun Goddess, Urban Zulu, Liz Ogumbo & More

Accessories by ONEOFEACH
Isabel de Villiers Clothing was established in 2012. We meet the demand from women who seek locally produced, designer alternatives in ‘curvy ‘ sizes. Isabel de Villiers caters for women of different ages and shapes. Special attention is given to the plus size girl. It’s her ‘unique’ shape that inspires our collections. The brand promotes positive body messages by designing through clothing that makes women feel beautiful. The Isabel de Villiers Clothing aesthetic is based on clean lines and figure flattering silhouettes and effortless dressing.

Non European SS16
This is our story It isn’t a perfect story, but it’s the beginning of something beautiful… our story is rooted in the dust of Africa set to the music of children’s laughter resonating like a beating drum We have made the decision to tirelessly invest in those on whose account we succeed so they in turn may help those who are in need we are non-european we are designing a different reality we are setting a new trend. Join us as we re-write our story one life at a time Buying into this brand is placing power into your people’s hand like raindrops satisfying the land your money becomes the very fibres of a garment the growing economy of a promised land For we are not to race nor culture but human Being This is your story.. It isn’t a perfect story, but it’s the beginning of something beautiful…’

Sober SS16
Freedom ‒ greater than the right to act, speak or think. ‘People are often curious about the reason I named my label ‘Sober’, often misconstrued with substance-abuse issues. It is time to set the record straight. ‘Sober’ is to me as a designer, my journey, my beliefs and what I stand for. Sober Design House was born out of my inability to conform and embrace my passion whole-heartedly, my disdain for mediocrity. I push forward even when circumstances would not have it and most of all, keep it REAL! This collection will exude all that encompasses our signature; functionality, distinction, a fine balance between soft feminine lines and strong aesthetic, attention to detail, confident clothing made for the ego. That’s what we are known for.’ Tshepo Mafokwane.

Sun Goddess SS16
Sun Goddess was founded in 2000, based on the idea of harvesting tales and images of South African traditions. Our heritage stories celebrate a regal Africa that transcends time and fashion. The designs are quintessentially South African, as highlighted in the rare handwork and uniquely exquisite palettes. The range of African luxury goods, fragrances, eyewear, footwear, headgear, leather bags, and bridals defining authentic African Luxury. Having made that critical transition from just fashion to lifestyle, Sun Goddess is a complete Luxury Lifestyle experience.

JJ Schoeman SS16
JJ Schoeman graduated from fashion school in 1985 and worked from home through the 90’s, designing daywear and glamorous eveningwear. In the past thirty years, JJ has dressed hundreds of South African & International personalities for high profile Red Carpet events, these personalities include: Edith Venter, Abigail Kubeka, Kanyi Mbau, Yvonne Chaka Chaka, Michaella Russell, Bonang Matheba, Nicole Flint, Melinda Bam, Kelsey Eagan, Jackson Mthembu, Mrs. Julia Morley and even our current Miss World – Rolene Strauss. He serves as a Director on the Gauteng Fashion Council, which strives to develop young designers in Gauteng. His label has showcased in many shows worldwide – including South African Fashion Week, New York International Couture Fashion Week & Mauritius Fashion Week to name a few. This well respected South African designer has been on the forefront in shaping the fashion industry in the past three decades, a veteran in conceptualizing local African Designs that have graced the streets of International cities and dressing some of the world’s most beautiful woman #FashionIconZA.
Footwear by Europa Art

Laoyo Art Creations SS16
Accessories by EG Jewllery
The worlds of art and fashion have always shared a close bond. Loayo Art & Creations is the fusion of those two worlds. I am an artist, painter and sculptor, and I have been painting for the last 18 years – exhibiting and selling my artworks in different countries. My other passion is designing clothing. Coming from a family background where making clothes had always been around me, I developed a passion to design and create pieces of clothes at a young age. The concept behind my fashion, is the possibility to wear an artwork instead of framing it indoors on a wall – every garment becomes a story to tell. Loayo Art & Creations offers one the opportunity to buy, own and carry an exclusive work of art that can effect one’s mood and emotions. All Loayo’s garments are designed and manufactured in South Africa.

African Style Story SS16
‘I saw an opportunity to start, in South Africa, an upscale African-inspired clothing label by transporting the African culture through its roots, colours and prints to high quality fabrics, and embody these elements into an urban, trendy and contemporary collection. My mission is to dress and empower women with unique clothes and fashion accessories, while telling the story of a continent, through the combination of African inspired collections and high-quality materials.

Liz Ogumbo SS16
Liz Ogumbo-Regisford is a creative entity. Originally from Kenya, Liz is now based in South Africa with a specific focus on music in fashion and fashion in music. Liz Currently runs a showroom boutique & fashion and styling consultancy. Her designs represent the modern, fashion-savvy woman. Her bold, elegant & timeless pieces embrace self-definition through sleek cuts, simple-yet-provocative designs and attitude that comes from the inside.

Accessories & shoes by My Boheme


Photocredit: South Africa Fashion Week

Ladybrille Magazine

Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.

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