Fashion, Fashion Weeks

(Video) #SAFW #AW18 Highlights Day 2: Loayo Art & Creations, Sober, Sun Goddess, Sies! Isabelle

 Loayo Art & Creations, Sober, Sun Goddess, Sies! Isabelle participated in the South Africa Fashion Week Autumn/Winter 2018 held at Sandton City Shopping Centre from October 24-27, 2017. Here are highlights from their collections:

Loayo Art & Creations (Low-Ay-U) is a luxury and limited-edition womenswear clothing range that fuses the world of art with fashion. The spirit behind this is artist and fashion designer Loubna Ayouche Combalat. Her motto is “Fashion is Art and Art is Fashion” which has led her to move her passion for painting beyond the canvas and into couture. The cornerstones of the brand’s philosophy are happiness, vibrancy, innovation and creativity. All Loayo’s garments are designed and manufactured in South Africa. Stocked by Thats it ( Illovo), St Lorient fashion and art gallery (Pretoria), Carabella (Rosebank), Éclectique (Sant Cugar , Barcelona, Spain).

Email: [email protected]

Contact: +27 71 503 4886
Thats it (Illovo)
St Lorient Fashion and Art Gallery (Pretoria)
Carabella (Rosebank)
GG Boutique (Pretoria)
Éclectique (Sant Cugar , Barcelona, Spain)
Showroom (Dainfern Valley)

The epitome of urban chic, Sober Design House was launched by, Head Designer, Tshepo Mafokwane, who discovered she was incapable of accepting both the conformity and mediocrity she found surrounding her. Her design signature speaks a language of bold, ultra-feminine shapes, with tailored shoulders and waists, which are contrasted with unexpected touches of softness and sparkle. This label is available in several boutiques in Gauteng. A former fashion design graduate from the Tshwane University of Technology, Tshepo, boldly celebrates all women and their tremendous ability to conquer anything. Sober is stocked at Artistic Souls Boutique, Kloset Republic, Shoenelli CC t/a, Wild Iris, Zando and Spree.

Email: [email protected]
Contact: +27 82 293 2179

“Our heritage stories celebrate a regal Africa that transcend time and fashion. We take our inspiration from tales and images of South African traditions that we have harvested.” The designs are quintessentially South African, as highlighted in the rare handwork and uniquely exquisite palettes. Having made the critical transition from just fashion to lifestyle, Sun Goddess offers a complete luxury lifestyle experience. A wide range of African luxury goods, fragrances, eyewear, footwear, headgear, leather bags, and bridals that define authentic African luxury are available from their store in Sandton City, Johannesburg. Sun Goddess was founded in 2000 and showed their first Collection at SA Fashion Week in 2002.

Sandton +27 11 883 8890
Durban +27 31 368 6590
Email: [email protected]
Contact: +27 11 883 8890

SIES!isabelle is a clothing brand that surfs on the tides of Isabelle Lotter’s madness. The main philosophy remains – to create flattering, feminine fabric sculptures that one can wear anywhere, clothing that compliments rather than eclipses one – but the setting changes. “We are evolving to cater to a more conscientious customer, one who believes in Vivienne Westwood’s mantra – buy less, choose well and make it last. I’ve also experienced a sharp rise in the popularity of our studio/boutique and enjoy inviting like-minded creatives, muses and clients into my space. Creativity does not survive in an ivory tower but feeds off everyday noise.”

Sales Contact: [email protected]

Ladybrille Magazine

Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.

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