Do African Youths have Buying Power?

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How much buying power, if any, do African youths have, in Africa? Are American youths driving African inspired designs by Adidas? Recently, Adidas launched a limited collection of African inspired …

It’s the Target Audience Stupid!

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Recall when Bill Clinton’s campaign strategist James Carville did an excellent job of imprinting the phrase, “It’s the Economy Stupid?” Bush senior was in serious trouble. It was the economy …

Designers for Darfur

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New York Fashion Week Fall 2007 is finally over. Two observations stand out which are the eco-friendly and charity themes. ECO-FRIENDLY/GREEN TREND: Green, eco-friendly fashions seem to be the theme …