In these very tough economic times where fashion designers have scaled back on shows at New York Fashion Week and some not show at all, for each African Fashion designer who showed at fashion week, there had to be something that made each one stand out when pitied against their American/International counterparts. Something memorable. Basically a ‘umph’ factor that gets the press going and buyers excited to order knowing that it will rejuvenate and make customers spend, again.
The designs shown by Fati Asebuela, the designer behind the label MOMO, failed to do so. In fact, MOMO’s designs played safe–too safe to the point where it crossed over to the land of “just there” i.e. unmemorable. Her Fall ’09 collection while nicely tailored,lacked a unique identity that would make any fashion-forward woman forgo spending on a label she is used to for a MOMO design. We hope next season, if she shows, that she BRINGS ON THE FIERCENESS.
Photo credits: Mercedes-Benz Fashion Week
Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.