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VIDEO: How Baked by Melissa Brought Private Equity and E-Commerce to the Cupcake Business

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Business Entrepreneurs

VIDEO: How Baked by Melissa Brought Private Equity and E-Commerce to the Cupcake Business

Melissa Ben-Ishay, co-founder of Baked by Melissa, describes to Inc. senior editor Maria Aspan how she got fired, started a cupcake business, and grew it into a New York City institution.

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Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.

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