Entrepreneurs

Linda Ikeji to CNN: “Facebook is my competition,” says founder of new social network

Last week, Nigerian celebrity blogger Linda Ikeji launched her own social network called ‘Linda Ikeji Social’. The launch was successfully gardening over 86,000 followers and has attracted media attention, including from CNN.

Read excerpts from her CNN feature where she boldly declares to the American news network that her competition is Mark Zuckerberg’s Facebook. :

“(CNN)Love her or not, she’s one of Africa’s most famous news and gossip writers. Now she’s hoping to take on Facebook with her very own social network, which she says hit 50,000 sign-ups on the first day.

Linda Ikeji, a former model from Lagos, Nigeria, says her social network, LIS (Linda Ikeji Social) has something others lack: a one-stop shop for everything online.

“About 30-40 million Nigerians are now online, and they go through so many sites,” Ikeji told CNN.

“They go to Facebook for connecting with friends. They come to my blog to read the news. They buy and sell things and go to places like Nairaland where they exchange opinions.”
Just six days in, the network has 86,000 followers. Within the next five years, Ikeji said she hopes to be the new Facebook.

“Facebook is my competition,” said the businesswoman, who is famous for her tabloid reporting, which many have criticized for promoting gossip and lacking in credibility…”

CNN has the full story.

Photocredit: Linda Ikeji

Ladybrille Magazine

Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.

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