Google Strategy for Africa: Access, Relevance and Sustainability

“On a cold and rainy Cape Town Monday morning, Google launched gSouth Africa, its sixth African event of the past twelve months, inviting developers and tech entrepreneurs from all over the continent to come and engage to help create a better, more relevant internet for Africa. The continent is the last digital frontier. More than one-billion people hungrily await the arrival of the net, and as the infrastructure reaches African shores, and the price of access drops, so the dream becomes a reality.

During the keynote address, Nelson Mattos, VP of Development for Europe, the Middle East and Afica (EMEA) acknowledged that, since the earliest days, Google realised that it benefits directly from a robust internet. The company has a commitment to making information freely available around the world and it realises that from that point, opportunities will follow.

Africa has huge challenges, according to Mattos. Specifically the diversity of the continent makes the creation of revelant content challenging. “If you want to be successful you have to do a good job at localising content,” he told a packed auditorium. Africa lacks local content. Globally, there are 94 domains registered per 10 000 users, but in Africa, that number drops to only one domain per 10 000 users. . . ” Full story on

Ladybrille Magazine

Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.

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