Fashion, News

Global Pop Culture: Navyboot Launches Msone Collection Inspired by Chinese Lucky Number “8”

In time for the Formula 1 weekend in Shanghai, NAVYBOOT is launching its limited collection of MSone luxury sneakers on Saturday, April 16th, 2011, as part of a major event held at Shanghai’s Modern Museum of Contemporary Art (MoCA). The event, which begins with the red carpet arrivals and is followed by an art movie from Michel Comte, is rounded off with a party with Keith Richard’s daughter Alexandra and Samantha Ronson from L.A. at the turntables. The highlight, of course, will be the ceremonial unveiling of the MSone collector’s boxes by Formula 1 champion Michael Schumacher and NAVYBOOT’s Creative Director Adrian J. Margelist, who have designed the limited MSone collection together.

500 international guests are expected, including the international blogger Bryan Boy, DJanes Samantha Ronson and Alexandra Richards, Swiss star photographer Michel Comte and his wife Ayako, Vivian Wu, one of the most famous Chinese Hollywood stars, society lady Charlie Yeung from Hong Kong and Ruby Lin, the famous actress from Taiwan. Also there of course will be Michael Schumacher and NAVYBOOT’s Creative Director Adrian J. Margelist, along with other major figures from China’s high society.

MSone, the limited edition sneaker collection, comprises four models that are available in two collector’s boxes. The Starboot is limited to 88 pairs, costs around 5,000 euros, and comes with a book signed by Michael Schumacher. The materials are 18-carat gold and red dyed karung leather – the leather of water snakes.

The Trilogy Box is limited to 888 pairs and costs around 3,000 euros. The Trilogy consists of Morning (calf nappa leather with pearly-coloured ostrich leg leather), Afternoon (salmon leather with laminated goatskin and calf nappa leather) and Nightlife (calf velour leather with metal rivets, patent leather and polished crystals).

The MSone luxury sneakers will be exclusively available from midnight, April 17th, at navyboot.com.

-Courtesy photo

Ladybrille Magazine

Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.

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