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The Nigerian Fashion Customer?

To successfully execute on your fashion business, it is very important to have a clear idea who your customer is. Knowing your customer helps you determine what to offer them and where to invest your time and monies. As you put together your business plan and prepare to launch your business, the obvious question becomes, …

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IFAD to Invest $140Million US Dollars in Nigeria

The International Fund for Agricultural Development (IFAD) will according to IFAD President Kanayo Nwanze infuse approximately N21 billion (140 million U.S.dollars) for small scale farming in Nigeria. Nwanze made his announcement during an interview with the State House Correspondents during a recent visit in Abuja. Ladybrille MagazineFounded in 2007, Ladybrille® Magazine is a California based …

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Nigeria's Re-emerging Middle Class

From the mid-80s onwards, Nigeria experienced the massive exodus of its middle class to foreign shores. With the global economic crisis squeezing the pockets of many Nigerians abroad, Nigeria is now witnessing a return of many of these middle class (mostly professionals) home. The Financial Times in a recent report profiling Nigeria’s political, social and …