“Aschobi is a global fashion brand with an African essence. Existing in the space where luxury meets classic feminine elegance, Aschobi combines this with an African aesthetic that enhances the natural curves of a modern woman. The Aschobi woman is a true global citizen – intelligent, well travelled, socially conscious, and fun. Clad in Aschobi she reflects the opulence and freedom of her modern lifestyle.
The creation of the Aschobi brand is led by its creative director, Adama Kai. Adama spent many years studying at Parsons in Paris, working in Europe and New York City, before launching this revolutionary luxury brand. Key elements of the Aschobi brand are its bright colours, intricate ornate embroidery, and bold materials. For Adama, her creative direction for Aschobi is to express excitement through luxurious clothes that are seductive, creative and feminine.
As Adama says “The Aschobi wardrobe exudes a refined and bold elegance. I dress the modern woman that is a true global citizen and not afraid to wear clothes that celebrate her femininity.”-Aschobi Bio via AFI
Photocredits: Simon Deiner/SDR Photo
Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.
