Designers, Fashion Weeks

Is South Africa’s Push for Global Fashion Domination Premature?

Writer Sandiso Ngubane feels South Africa’s industry professionals  need to pay more attention to the country’s local industry rather than push a global fashion domination agenda, at least for now. Sandiso reports on the Africa Fashion International meeting she attending coming off the heels of the just completed Joburg Fashion Week.

“Last night as I sat at a conference convened by African Fashion International and a number of other partners to discuss a way forward for fashion that goes beyond fashion week to look at the commercial aspect of the industry I became a little frustrated by the perpetual reference to this idea. A number of issues were raised- the quality of South African fashion being one of them. Yes, this is a debate to be had but I was disappointed by how it was contextualized in a global fashion domination sense. To put my point across quite simply I think we are breeding a baby that we are forcing to stomach meat even before it grows any teeth.”

Visit Sandiso Ngubane’s article here for the full article. Do you agree with  Sandiso? Can’t both goals co-exist?

Photocredit: Simon Deiner/SDR Photo

Ladybrille Magazine

Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.

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