Tope Esan Founder and Executive Producer of the Nigeria Entertainment Awards (NEA) is not happy with the fact that a newcomer like M.I. and P-Sqaure are nominated in the same category as Sade at the upcoming BET Awards. Tope, also a LadybrilleNigeria reader, sent this in to us. What’s your take? Do you agree with Mr. Esan?
How u dey?
While I am happy with the MI & P square BET nomination, it is pretty interesting that the Nigerian media is overly excited about this nomination and have not come out to criticize the fact that Estelle, Corinne Bailey Rae and Sade were nominated in same category- international category. To me, that is so flawed and quite frankly a slap in the face of an artist like Sade, I mean, common.
This is the case where we are all excited that BET has co-signed Nigerian entertainment and forgetting the bigger picture (the insult) on Sade. After how many years of competing in mainstream, BET goes and nominate her as international (artist), this is really an insult.
What’s your take?”
Following up with even more details he said, “
Disclaimer: This article is not to bash BET, as an Award producer myself, I know what goes through the mind of Award producers when planning an Award show- the politics, the egos etc. Just thought I get that out there first.
But when the 2010 BET nomination came out earlier this week, I was so happy for Nigerian acts MI and P Square for getting the recognition they deserve. As a matter of fact the BET recognition is very much aligned with what we are trying to do with NEA, to promote Nigerian Acts to international audience. So when I got the messages on Blackberry, my first thought was yeah, finally.
But immediately, I logged online to check the full nomination list, my jaw almost dropped. MI, P Square, Corinne Bailey Rae, Estelle and Sade in same category? Ok, the others we can ignore for sake of argument but Sade? Sade is now an international artist and Wale is not? I am shocked even mentioning both artists in the same category quite frankly, and no disrespect to Wale, the dude is talented but common now!
I am quite frankly surprised to read comments on all the online social media networks, all excited about the nomination and not addressing the insult and disrespect to Sade been in that category? Most American Award shows classify International Act as Artists who don’t have significant audience base in the US. Sade has sold over 50 million albums primarily in the US and has won numerous Grammy Awards and never been nominated as an international act even when such category existed within that Award show. At some point we will be reaching out to BET Award producers to get an input on why they feel Sade is an international act. Or maybe one of y’all folks can educate me on this one.”
What do you guys think?
I have not had time to digest all this because I am preparing for trial but will come to give my 2 cents, if needed. I am curious what you all think. Insult to Sade? Or are you saying MI and P-Square are just as talented so why not? What about the Ghanian and South African artists nominated? Do the same arguments hold? I presume so. Just throwing questions out there to stimulate the debate.
I am curious to see what you guys have to say.
Thanks Tope Esan for at least raising the question. I think it calls for a healthy debate.