America’s fashion industry heavyweights have joined forces to eradicate HIV transmission from mother to child by 2015. The campaign titled BORN FREE centers around fashion’s prominent mothers as brand ambassadors and includes names such as Tory Burch, Liya Kebede, Victoria Beckham and Donna Karan.
BORN FREE is an initiative of VOGUE, Amazon and Shopbob.com. Made up of 23 designers, mostly mothers, the designers will create a limited-edition collection apparel and accessories to be sold exclusively on Shopbop.com in the spring. The collection are mostly for women and children. The designers will incorporate two print designs from Kenyan artist Wangechi Mutu and all proceeds will go directly to sub-Saharan countries that need the funds the most. Watch and learn more about the initiative below.
Photocredit: Pablo Frisk
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