VIDEO: Jill Layfield, CEO of BackCountry.com on ‘What Makes a Great Leader’

Jill Layfield‘Jill’s first job was scraping gum off the bottom of desks at her local Northern California middle school. She’s come a long way. In March 2011 she was named CEO of online retail giant backcountry.com, one of the largest player’s in Utah’s outdoor industry. Jill joined backcountry.com in 2004 as director of customer marketing, responsible for 3/4 of the company’s revenue. In 2009 she advanced to vice president of product management. Jill got her start in the e-commerce industry working with shutterfly.com, Cisco Systems and two tech start-ups. She graduated from Santa Clara University with a BA in Communications.’

-Photocredit: Sltrib

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Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.

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