How can brands from distant markets break into the global marketplace?
The fashion industry is more international, interconnected and interdependent than ever before. But in spite of the many digital and technological advances now bringing the world closer, some fashion brands are still constrained by geography, seasonality or other idiosyncrasies in their home market. It is not always a level playing field for fashion brands from outlying regions like the Southern Hemisphere but some challenges can be turned into a competitive advantage. How can brands from distant markets break into the global marketplace?
Justin O’Shea, Brioni, Creative Director
Karen Walker, Karen Walker, Founder
Nicky & Simone Zimmermann, Zimmermann, Co-Founders
Moderated by: Tim Blanks, The Business of Fashion, Editor-at-Large
Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.
