Today’s consumer expects an enhanced, seamless, multi-sensory shopping experience. As omnichannel continues to evolve and competition intensifies, retailers need to present shoppers with personalised encounters, immersive technology and interactive design. By creating memorable, social and emotional experiences that delight, enrich and intrigue the consumer, retailers of fashion and beauty can influence purchasing decisions, increase loyalty and boost the bottom line. How will stores of the future captivate the consumer?
Moderated by: Imran Amed, The Business of Fashion, editor in chief
Armand Hadida founder of L’Eclaireur
Michael O’Keefe, Aesop, CEO
Kim Bui Kollar, Pedder Group, Director of Special Projects