Business, Designers

RETAIL: Nigerian Designers Take World Famous UK Dept. Store SELFRIDGES by Storm Courtesy “Guaranty Trust Bank Presents Ndani – a Style House Files Initiative”

NOTE: One of Ladybrille’s African luxury brand designers, Eki Orleans, will launch its Spring/Summer ‘Butterflies’collection at the Ndani Space Pop Up on the 2nd Floor at Selfridges this Saturday, 1st December 2012.

“(November 28th, 2012) – Guaranty Trust Bank plc in collaboration with Style House Files, a creative development agency, have announced a partnership with Selfridges, UK, the famous London fashion destination voted this year “best department store in the world” for the second time consecutively.

The partnership which re-affirms the Bank’s on-going support for the growth and exposure of African fashion and Art to the international community and is tagged “Guaranty Trust Bank presents Ndani – a Style House Files Initiative’. Ndani represents the beauty of Africa and the innovative partnership entails the display of African fabrics and designs made by select fashion designers. These designers will exhibit at Selfridges on London’s Oxford Street in the UK between November 2012 and January 2013.

Participating designers include: Lagos Fashion and Design Week (LFDW) 2012 Young Designer Of The Year Finalists, AGU and House of Silk, DOT Handbags, Eki Orleans, Ituen Basi, Jewel By Lisa, Lanre Da Silva Ajayi, Odio Mimonet, Tiffany Amber. These designers will be showcasing their Spring Summer 2013 womenswear collection and accesories exclusively at the special Nigerian temporary fashion store within Selfridges during the project.

Commenting on the project with Selfridges, the Managing Director and CEO of Guaranty Trust Bank plc, Mr. Segun Agbaje stated that GTBank is a “Proudly African and Truly International” institution with a passion to revolutionize banking in Africa and advocate the projection of Africa’s rich culture to the world. He further stated that “we have decided to sponsor this initiative because we realize that the whole world needs to know about the creativity of African fashion designers and their contributions to global art development.”

Omoyemi Akerele, Creative Director of Style House Files stated ‘this partnership with GTBank and Selfridges signifies what Style House Files represents; moving beyond the runway and making an impact which will result in creating a financial viable model for creative growth in the Nigerian fashion industry. She further added ‘ at the moment the global fashion industry is being influenced and inspired by Africa and it is time to move Nigerian labels to the mainstream to take advantage of this’ Judd Crane, Director of Womenswear at Selfridges said “We are very excited by the prospect of being the first department store in the world to give a proper showcase to some of the best fashion designers in Nigeria. We were won over by the talent we found there and are delighted to be able to help the Nigerian fashion industry to be further exposed to an international clientele.”

Style House Files is a creative development agency that focuses on the development of the Nigerian fashion industry. Established in March 2010 it has become an industry resource that is centred on growing fashion into viable business models and providing training for fashion and creative professionals in Nigeria and Africa at large. Style House Files are the producers of the Lagos Fashion and Design Week, an annual fashion trade show.

Guaranty Trust Bank plc is one of the few Nigerian financial institutions that have maintained a defined Corporate Social Responsibility (CSR) strategy since its inception in 1990. The Bank actively supports numerous programmes across Africa that positively affect child healthcare, education, the Art, Community Development and environmental sustainability. Its most recent projects in this regard include the sponsorship of the GTBank – Lagos State Principals Cup, a grassroots football development initiative amongst secondary school students and its public school intervention project called “Adopt-a-school” programme which involves infrastructure and human capacity development.

Guaranty Trust Bank was established in 1990 and presently operates from over 200 offices in Nigeria and banking subsidiaries in Ghana, Gambia, Sierra Leone, Liberia, Cote d’Ivoire and the United Kingdom.

In June 2010 Selfridges was named Best Department Store in the World by the IGDS (Intercontinental Group of Department Stores). The title, which Selfridges held until June 2012, is the industry’s highest accolade. Selfridges won the title again in June 2012, for an unprecedented two times consecutively. The title applies until June 2014. Selfridges has four stores in London, Birmingham and Manchester (Trafford Centre, Exchange Square) and an online store delivering within the UK. Selfridges was founded in 1909 by American retail genius Harry Gordon Selfridge who created what is widely recognized as a revolution in retail with his seminal store.”

Ladybrille Magazine

Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.

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