Use Black Models or Pay $120,000 Says Brazil to Brazil Fashion Producers and Designers.

Brazilian prosecutors and organisers of Sao Paulo Fashion Week have reached a deal over claims that too few black and mixed-race models are taking part.

Under its terms, fashion brands must ensure that 10% of the models are of African or Indigenous descent.

Last year, an investigation concluded eight of 344 the models taking part in the event were black – just 2.3%.

If the organisers fail to meet the new target they could face the prospect of being fined more than $120,000

Sao Paulo Fashion Week, being held in June, attracts worldwide attention.

But when the Brazilian newspaper, Folha de Sao Paulo, drew attention to the fact that few black models were used, the legal authority responsible for looking after the public interest opened an investigation.

Read the rest here.

Ladybrille Magazine

Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.

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1 Comment

  1. Sarah Covington says:

    hello from Sarah,

    I am researching the problem of racism in the fashion industry. Is there anyone willing to share racist experiences with me via email?

    [email protected] thank you.

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