Fashion, News

African Celebrities and the Fragrance Business, Where is the Return on Investment?

To many of us, the news of yet another celebrity launching a perfume brand raises eyebrows and makes us heady like the overly sweet smell of crushed flowers. Originally, celebrities served as a muse in the perfume-making process. In 1957, Hubert de Givenchy beauty created “L’Interdit” for the legendary Audrey Hepburn and he later released …