Who remembers when Hollywood based Nigerian designer, Chris Aire, first showed at Mercedes Benz Fashion Week? Back then it was a novel idea. No one had ever shown as an accessory designer on the runway. We also remember when Anglo Gold, out of South Africa, showcased its beautiful gold designs much in the same format …
Often, when we hear about African designers in the niche world of bespoke menswear, the name that springs to mind is British-Ghanaian Ozwald Boateng. We also hear every now and then, British-Nigerian Emmy Collins. Hardly do we hear, however, especially on an international front, the name Mai Atafo. Mai Atafo, however, is a hidden gem …
One of the fundamental functions of a business is to attract and retain customers. If executed and done well, the reward of repeat customers that ultimately bring profit is what a business receives, beyond the strong brand equity and goodwill it builds in its community. In Nigeria’s saturated bridal/wedding market where a wedding holds every …
There are designers and then there are designers’ designers. There is no doubt Ituen Basi falls in the latter category. Who could forget when she stunned the global fashion world with her interpretation and introduction of ankara color blocking in her ‘Independence’ collection? Basi gave historical context and showed the world that Nigeria’s fashion does …
The House of Marie Collection is probably one of the more impressive and cohesive collections we have seen coming from the MTN Lagos Fashion & Design Week Spring/Summer 2013. We liked the label’s use of colorful laces and its own interpretation of color blocking. For example, in one design sent down the runway, the label …
Designer Ejiro Tafiri continues to show growth in the construction of her garments. For Spring/Summer 2013, she played with silks and cottons in colorful prints. However, what was most interesting was the way she paired both fabrics and the styles she offered. Wrap blouses and dresses, for example, were included in her presentation. We also …