One of the fundamental functions of a business is to attract and retain customers. If executed and done well, the reward of repeat customers that ultimately bring profit is what a business receives, beyond the strong brand equity and goodwill it builds in its community. In Nigeria’s saturated bridal/wedding market where a wedding holds every …
MTN Lagos Fashion & Design Week Spring/Summer 2013: Ituen Basi, in a League of her Own #LFDW
There are designers and then there are designers’ designers. There is no doubt Ituen Basi falls in the latter category. Who could forget when she stunned the global fashion world with her interpretation and introduction of ankara color blocking in her ‘Independence’ collection? Basi gave historical context and showed the world that Nigeria’s fashion does …
MTN Lagos Fashion & Design Week Spring/Summer 2013: House of Marie #LFDW
The House of Marie Collection is probably one of the more impressive and cohesive collections we have seen coming from the MTN Lagos Fashion & Design Week Spring/Summer 2013. We liked the label’s use of colorful laces and its own interpretation of color blocking. For example, in one design sent down the runway, the label …
MTN Lagos Fashion & Design Week Spring/Summer 2013: Ejiro Tafiri #LFDW
Designer Ejiro Tafiri continues to show growth in the construction of her garments. For Spring/Summer 2013, she played with silks and cottons in colorful prints. However, what was most interesting was the way she paired both fabrics and the styles she offered. Wrap blouses and dresses, for example, were included in her presentation. We also …
MTN Lagos Fashion & Design Week Spring/Summer 2013: Beatrice Black #LFDW
Flirty and fun was clearly the theme for Nigerian designer Beatrice Black’s Spring/Summer 2013 collection. Each piece comes to life and is refreshing fluid. The strength of the collection, however, had to be the colorful floral fabrics she chose and cut into simple classic silhouettes fitting for the carefree Beatrice Black woman. Indeed the min-dresses …