#MBFWJ2017 – (Photos) Mercedes Benz Fashion Week Joburg Day 3: Adama Paris

We are incredibly proud of Senegalese fashion designer Adama Paris whose longevity in the fashion business is a testament to perseverance.Adama juggles between Paris and Senegal and brings a very cosmopolitan perspective to fashion. She is also the founder and producer of many fashion events such as Dakar Fashion Week, Afrika Fashion Awards, now “African …

#MBFWJ2017 – Mercedes Benz Fashion Week Joburg Day 2: AFI Privé is Under the African Sun and we love it!

It is a tough retail environment for retailers globally, and African fashion retailers are no exception. With technological innovation and changing consumer tastes and behavior, the critical question is how will fashion brands, especially African owned brands, survive these difficult times? We believe  AFI Privé has answered that question with the relaunch of its brand …

Mercedes-Benz Fashion Week Joburg Unbuttons Winter Trends

“From the producers of Mercedes-Benz Fashion Week Joburg: BOLDER lines and subtle colour palettes which underscored the meeting of African inspiration with current world trends were just some of the highlights of Mercedes-Benz Fashion Week Joburg (MBFWJ), held at Hyde Park Corner, Johannesburg, last week. South Africa’s pre-eminent Autumn/Winter fashion event, Mercedes-Benz Fashion Week Joburg …