Fashion Weeks

Mercedes-Benz Fashion Week Joburg Unbuttons Winter Trends

From the producers of Mercedes-Benz Fashion Week Joburg:

BOLDER lines and subtle colour palettes which underscored the meeting of African inspiration with current world trends were just some of the highlights of Mercedes-Benz Fashion Week Joburg (MBFWJ), held at Hyde Park Corner, Johannesburg, last week.

South Africa’s pre-eminent Autumn/Winter fashion event, Mercedes-Benz Fashion Week Joburg presented by African Fashion International (AFI) was attended by over 11 000 people at the 20 ramp shows previewing the new season collections of over 25 of South Africa’s top designers.

At Mercedes-Benz Fashion Week Joburg, the limited C-Class Style Edition was also unveiled, which will be available in South Africa until end of June 2012.

Over 180 media attended MBFWJ 2012 and included both local and international film & television crews while retailers sent their buyers to pick up and plan for what will be in demand in the autumn/winter season.

Mercedes-Benz Fashion Week Joburg also uncovered some new South African development designers to watch with the announcement of the winners of AFI’s Fastrack programme.

The Fastrack winners were Kim Gush from Elizabeth Galloway, Wetive Nkosi from SEWAfrica in Johannesburg, Kyra-Moon Halfpenny and Shelly Botha from Durban University of Technology , each of whom won a R10 000 cash prize, an internship with established AFI fashion designers as well as an opportunity to launch a capsule collection at Mercedes-Benz Fashion Week Africa 2012.

Now in its second year, AFI’s Fastrack, is a national fashion design development platform that aims to nurture and develop South Africa’s young design talent, offering young designers an opportunity to launch their careers through intensive mentorship and future success through business development coaching.

As the new partner of African Fashion International, Mercedes-Benz South Africa (MBSA) has committed to title sponsorship of Africa’s most globally recognized fashion platforms – Fashion Week Joburg, Fashion Week Cape Town and Fashion Week Africa.

Regarded as the pre-eminent brand associated with international fashion events – including New York, Tokyo and Berlin Fashion Weeks – the title sponsorship commitment positions Mercedes-Benz as partners in promoting the African style agenda while affording both AFI and MBSA both local and international market leverage.

“Mercedes-Benz Fashion Week Joburg was an unparalleled success as a platform for showcasing local design talent and underpins our efforts to place South African and African fashion in a global context, provide access to local and international markets and create jobs in the process,” says AFI Executive Chairperson Dr Precious Moloi-Motsepe.

AFI’s next event, Mercedes-Benz Fashion Week Cape Town, previewing South African summer fashion trends, takes place in August. . .”

Ladybrille Magazine

Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.

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