Last week, you were introduced to four brands that have taken to the African fashion scene to carry out their social initiatives- ASOS Africa, Edun, Fashion Love Africa and SUNO. As mentioned previously, the aim of this follow-up part is to gauge the effectiveness of these brands’ social initiatives using two measures. The first measure …
Socially Responsible Fashion in Africa: EDUN, Suno, Asos, Fashion Love Africa – Part I
The average person today has an increased awareness of occurrences across the globe – thanks to the internet and television. This increased awareness has led to consumers being more informed about the business practices of organizations that they patronize. Being aware of this, in order not to lose out as a result of the change …