Deola Sagoe is the founder of Nigerian haute couture brand, House of Deola. In this episode of Against The Odds with Peace Hyde, she takes us through her journey and creative process in building her brand and what legacy she hopes to leave behind for Nigeria and Africa’s fashion industry. Ladybrille MagazineFounded in 2007, Ladybrille® …
Global luxury brands, like their non-luxurious counterparts, are all determined to get a piece of the rising middle class and the wealthy Nigeria. To that end, we are seeing these brands expand their reach to diverse industry sectors, including employing marketing strategies and tactics to ensure reach. A case in point is the recent announcement …
Has African fashion and fashion designers come a long way or what? Who remembers a time when award shows were flooded with strictly Western design brands? What about a time when African entertainers avoided fashion stylists like a plague? We’ve definitely come a long way as an industry and it is really beautiful, Ladybrillers and …
In its quest to inspire a generation of women to do greater things in diverse fields of endeavour, Y!/YNaija.com, in partnership with Leading Ladies Africa project brings you Nigeria’s 100 Most Influential Women – #YWomen100. These are the ladies who steer the course of history in a usually male dominated environment – they have acknowledged …
Mercedes Benz Fashion Week New York is right around the corner and there are some really good shows to check out. Below are some brilliant brands we have come to really like and plan on including in our list of shows to check out this season: BCBG Maxazria | Sept 4th, 2014 at 10am Fashion …