Omoyemi Akerele’s Style House Files will participate in the inaugural International Fashion Showcase hosted by British Council and British Fashion Council. The International Fashion Showcase will host over 80 international emerging designers from all over the world in London this month. Each participating country will present a selection of emerging designers whom they feel most represents the future of fashion in their region. Their work will be displayed so that members of the public, press and fashion buyers will be able to view.
An advisory panel comprising of renowned fashion journalists and curators will judge each piece of work and an award will be given to the country that presents the best emerging fashion talent showcase. This award will be announced on Sunday 19th February, at London’s Somerset House. The countries participating in this showcase include Australia, Belgium, Botswana, Caribbean, China, Croatia, Estonia, Italy, Japan, Korea, Netherlands, Philippines, Poland, Romania, Sierra Leone, United States, Uzbekistan and Nigeria.
Representing Nigeria, fashion consulting agency Style House Files have put together a consortium of emerging and established Nigerian designers in a capsule collection exhibition entitled ‘Tales by Moonlight’.
Tales by Moonlight is a fashion exhibition which is essentially a tour of Nigerian fashion; featuring the work of Nigeria’s emerging and established designers, the exhibition encapsulates a wealth of traditional Nigerian motifs which are blended to contemporary fashion aesthetic that can translate easily in Nigeria or internationally. The exhibition will host designers such as: Anita Quansah, Banke Kuku, Bridget Awosika, Eva Sonaike, Jewel by Lisa, Lanre Da Silva Ajayi, Maki – Oh, Pegwell Hill, Sunny Rose and Vintage Colette.
Omoyemi Akerele, Creative Director of Style House Files stated ‘We are delighted to be hosting the Nigerian showroom at the London Fashion Week this year with the ‘Tales by Moonlight’ exhibition. Fashion is no longer just about design or clothing but a business model which can significantly contribute to Nigeria’s GDP if taken seriously. In Europe and the United States fashion is already a key revenue driver. We hope that partnerships like this with the British Fashion Council and British Council will help put Nigerian fashion on centre stage and further help develop the industry’
Akerele further stated ‘We selected designers whom we feel represent the future of Nigerian fashion; and by participating in this programme it will allow Nigerian emerging talent to be seen by key UK and international industry professionals. It also means that the public can also explore the fashion scene in Nigeria by viewing the exhibition‘.
Style House Files has collaborated with the British Council in Nigeria for various projects to develop the Nigerian fashion industry. Amongst them are the Lagos Fashion and Design Week, various training workshops and hosting members of the British Fashion Council in Nigeria.
“Tales by Moonlight: A Nigerian Fashion Folklore”
Location: British Council Gallery 10 Spring Gardens, London SW1A 2BN Strand
Dates: February 15th – 2nd March 2012
Opening Reception: February 13th 2012
About Style House Files
Style House is a fashion consulting agency that focuses on the development of the Nigerian fashion industry. It has since become an industry resource that is centred on growing fashion into viable business models and providing training for fashion and creative professionals in Nigeria and Africa at large.