Ladybrille® Fashion Business | Dolapo Shobanjo ReLaunches and Retail Stores

LONDON, UK – Style aficionados now have less to worry about keeping their wardrobe stocked with unique pieces of wares and accessories that make them stand out at different occasion with the launch of and, a twin online fashion store. The re-launch which held at 56 Wells Street, London W1, saw the emergence of two sites.

The even showcased the unique and beautiful pieces available on the two websites. The platforms are the creations of Dolapo Shobanjo and designed to offer unique pieces that cannot be found on high streets, offering stylish shoppers clothing designs from gifted, contemporary, up and coming designers from around the world.

According to Shobanjo, the two sites offer one-off designs because and encourage individuality. She disclosed that the clothes will be ethically hand-crafted and of limited supply adding that their exclusivity and innovation will reflect a new world of beautifully distinctive product.

“ is aimed at providing fast fashion items for women who crave individuality at great and affordable prices. The products offered on allow the fashion savvy shopper to keep up to date with the latest trends, whilst retaining a sense of individuality with unique pieces” She stated.

Speaking further at the very colourful launch Shobanjo added that “The clothes and accessories available on boast of an array of different cuts and styles, with spectacular detail and bold patterns that are guaranteed to make the individual stand out for all the right reasons.”

Some of the designs showcased combined a minimalist’s appreciation for exquisite tailoring and cuts, whilst harnessing the maximalist’s understanding of bold, creative prints. From casual wear to cocktail dresses, including pieces that transform flawlessly from day to evening wears. was first launched in 2009 by Dolapo Shobanjo and ran more as part- time. Five months ago, she quit her job at Shell to run the business full time.

Dolapo with guests
Dolapo with guests

Dolapo with her father Biodun Shobanjo
Founder Dolapo with Biodun Shobanjo

Myasho Model Kyla with Owners Dolapo Shobanjo and Dolapo James
My Asho Model Kyla with Owners Dolapo Shobanjo and Dolapo James

Myasho gift bags
My Asho Gift Bags

MyAsho Store
My Asho Press Release - imagesFront of venue shot

Designer Chantel Koning of YouMeWe and guest
Designer Chantel Koning of YouMeWe with Guest in Red Print Jacket

Ladybrille Magazine

Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.

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