In March 2009, President Umaru Yar’Adua unveiled a new logo and slogan as part of the administration’s efforts to rebrand the country’s image,globally. The slogan “Nigeria: Good People, Great Nation” has a nice ring to it, but the slogan in and of itself does not make the nation great; neither does it transform it into a rebranded country.
The fundamental questions still need to be asked. For example, how exactly is the government rebranding Nigeria? Since our focus on LadybrilleNigeria is fashion, what exactly at this point does the government have in place in terms of electricty, a critical aspect of rebranding Nigeria and Nigeria’s fashion businesses? Independent of electricity, what about school systems? Ayo Johnson TV takes a look at Nigeria’s attempt to rebrand its image in a heated discussion on the topic of Rebranding Nigeria.
Are we truly rebranding the country’s image?
~by Uduak Oduok
Rebranding Nigeria I
Rebranding Nigeria II
Rebranding Nigeria III
Rebranding Nigeria IV
Rebranding Nigeria VI
Rebranding Nigeria VII
Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.
