Business

Industry Moves: Godson Ukaegbu Named New EIC for Mania Magazine Post Dimeji Alara Abrupt Exit

To say many within and outside Nigeria/Africa’s Fashion Industry were surprised when co-founder and Editor-in-Chief Dimeji Alara announced his abrupt exit from Mania Magazine, would be an understatement. Less than a week after his announcement, Mania Magazine moves on with naming a new Editor-in-Chief. See the statement below. “. . . 2013 has been an …

Business

Retailers Look to Their Best Customers Not Bloggers as the New Influencers

What comes after the personal style blogger? For some brands, it’s super customers, whose evangelizing ways make them an appealing asset on social media. Free People, for one, has spent the last year reaching out to these power customers through its user-generated community board , FP Me. The UGC platform — which Free People built …