News

Do African Youths have Buying Power?

How much buying power, if any, do African youths have, in Africa? Are American youths driving African inspired designs by Adidas? Recently, Adidas launched a limited collection of African inspired sports wear and apparel. The launch just adds to the already exciting “I love Africa” trend that has been ongoing. Adidas should be commended for …

News

It’s the Target Audience Stupid!

Recall when Bill Clinton’s campaign strategist James Carville did an excellent job of imprinting the phrase, “It’s the Economy Stupid?” Bush senior was in serious trouble. It was the economy and despite all subsequent Clinton sexual shannanigans, Americans were happy during the Clinton era with the economy. Where is this going, “It is the target …

Fashion Weeks

Designers for Darfur

New York Fashion Week Fall 2007 is finally over. Two observations stand out which are the eco-friendly and charity themes. ECO-FRIENDLY/GREEN TREND: Green, eco-friendly fashions seem to be the theme for Fall 2007. Designers and the fashion industry as a whole seemed quite conscientious of creating, making and designing clothes that are environmentally friendly. Hooray! …