Also check her interview out with Nkiru Asika’s Enterprise Creative to learn about her journey.
“Tara Fela-Durotoye is the Chief Executive Officer and Creative Director of HO– USE OF TARA International. She is a veteran in the beauty industry, who pioneered the bridal make up profession in Nigeria.
She is a Lawyer from Lagos State University who started business whilst an undergraduate. Tara is a trained and certified make up artist of Charles Fox, Convent Garden London.
In a series of firsts, she set up the first make up studio and established the country’s first make up school. Whilst the nation was yet catching its breath, Tara launched the Tara Productline, a brand that promotes ethics and ethnicity, by empowering young women for economic independence without moral compromise, just as it flies the proudly Nigerian flag.
Tara started the chain reaction that has produced a large number of make up artists (1000 via the make up school); some are now active players in Nigerian beauty industry.
She has also succeeded in empowering young ladies -over 800 of them – in the tertiary institutions with the Tara Orekelewa beauty representatives’ initiative that makes them financially independent, improves their self esteem while building their marketing and entrepreneurial skills.
She has received several national and international Awards for her contribution to the industry and active role in Empowerment.
Tara is happily married to Fela Durotoye and is blessed with three children, Mobolurin, Demilade and Morolaoluwa.”
Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.