Today Aerosoles, a global leader in women’s footwear, announced the launch of its new online interactive catalog, creating an exciting multimedia shopping experience for consumers wherever and whenever they want.
“With consumers ever-changing lifestyles, we are extremely excited to offer our new Fall 2016 styles in an innovative and unique way for consumers to better experience our brand,” said Chief Executive Officer, R. Shawn Neville. “Our passion is to enable women to look and feel great and to engage her in fun dynamic ways that inspire her. Our exciting new products, which utilize our proprietary performance technologies and our new digital on-line platform, will hopefully inspire her as much as it does us!”
Aerosoles has always pushed the boundaries of both fashion and performance in their products and is now pushing the boundaries of digital engagement. “Our goal with this initiative was to bring the traditional catalog and on-line experience to life, literally”. said Vice President of Consumer Experience and Creative Services, Brenden Kennedy. “Every page has constant motion and will be dynamically refreshed with products that make her feel, smarter, sexier, confident, and inspired for every occasion”.
Aerosoles is also encouraging consumers to shift from its traditional print catalog to the more environmentally friendly and exciting digital format. For every online purchase through the digital platform during the month of September, Aerosoles will be donating a pair of shoes in partnership with Soles4Souls, a non-profit global social enterprise committed to fighting poverty through the collection and distribution of shoes and clothing. “Fashion that feels good, our brand mission, is not just about how it makes your feet feel, it is also about your soul” said R. Shawn Neville.