MyAsho: Africa Online Shopping for the Fashion-Forward Global Woman

It was just April 2009 when the UK based Dolapo Shobanjo, a self proclaimed Ladybrille fan, contacted us with an insider view on her ‘MyAsho’ concept, selling high end local fashion globally via online retail.

My Asho (derived from the Yoruba word “aṣo” meaning cloth and pronounced “ash-awe”) is an online fashion concept, developed in 2008 to celebrate and promote the talent of African designers based throughout the world. We aspire to become a one-stop-shop for the best in authentic African inspired designs,” explains the MyAsho team.

“We work closely with all our designers and stylists, choosing beautiful pieces from their collections to offer to a savvy fashion-forward international audience. In addition, we work with local markets throughout Africa to bring you distinctive, one-off pieces which you can check out daily in the My Asho Market.

Most of the products on are ethically handcrafted and produced in limited quantities, which means our customer can always be assured to find high-quality, inspired boutique style pieces at very affordable prices.”

The online retail store just launched in June and it is terrific! It stocks some Ladybrille chic clutches, bags, accessories and designers like Lalesso (Capetown, Jo’burg and Arise Africa Fashion Weeks), Jewel by Lisa (Arise Fashion Week) and the wonderful craftmanship of Urbanknit. MyAsho is also running a promotion: free shipping to anywhere in the world with a purchase of $100/50 pounds or more! Visit today and start shopping. Happy Shopping!

Picture: Pluto Blouse by Nigerian label Jewel by Lisa

Ladybrille Magazine

Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.

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