Fashion label CLAN from the House of Deola Sagoe releases the highly anticipated CLAN Classics collection. Made up of 23 distinct looks, the collection encapsulates CLAN’s renowned silhouettes.
Drawing inspiration from the Hollywood classic, Blake Edwards’ ‘Breakfast at Tiffany’s’, the lookbook displays carefully crafted minimalist staples and separates, which lend themselves to versatile styling. CLAN’s signature style clearly resonates through the collection in its clean and structured pieces. The Classics Collection is the solution to the dilemma many women face while attempting to dress themselves every morning. Rather than offering a one-time fix, the Classics Lookbook offers a number of the versatile essentials that afford an opportunity to daily enhance one’s look.
The items in the collection have also been named after Ancient Greek goddesses, in concert with the increasingly influential positions women are attaining across the globe. To name a few, Erika: “working power”, Athena, the Greek goddess of wisdom and warfare, Elektra :“sparkling, the fiery sun”, Adonia :“Extremely good looking” and Melaina : “Dark, black”. The pieces become the embodiment of qualities of virtue; qualities every well-rounded woman possesses. CLAN acknowledges the potential and promise in the enterprise, welfare and prosperity of their consumers and proposes these pieces as building blocks, or a blank canvas upon which every woman will be able to build a new sense of confidence, as well as a reliable and functional wardrobe. These transitional pieces will accompany women from job interviews and conferences to cocktail parties, weddings and even out on dates.
Teni Sagoe, Creative Director of CLAN further explains the essence behind the collection with the words “timeless, essential and sophisticated.” “The lookbook pays homage to Audrey Hepburn who epitomised classic, chic style with her simple silhouettes, subtle accessories and bold flair.” In Leonardo Da Vinci’s famous words, “Simplicity is the ultimate sophistication.