It has been a long time since business travel was just a man’s world. Today, there’s almost a 50 percent chance that the person across the desk negotiating an important business deal is a woman. To further its mission of empowering all women to achieve economic independence, Dress for Success announced yesterday that it is the official nonprofit partner of National Business Traveler Day (“NBTD”), set for April 24th, 2018.
According to a study by TNS Global, women account for approximately 47 percent of all business travel. “More and more women are increasingly serving as the ‘face’ of companies in critical business dealings around the country,” said Dress for Success CEO, Joi Gordon. “Dress for Success’ participation in National Business Traveler Day will reinforce recognition of the equal and significant role women play in moving our economy forward, especially through business travel. In addition to building awareness, National Business Traveler Day will play an important role in supporting our mission of providing women with the tools they need to build their confidence and succeed in the workplace. Many women we serve may well become future business travelers for their companies.” Since its inception in 1997, Dress for Success has led the way in developing and training more than 1 million women for return to the workforce.
As part of the Upside Business Travel and NBTD partnership with Dress for Success, leading apparel brand UNTUCKit will be donating button down blouses from their women’s line to Dress for Success participants. “UNTUCKit is pleased to be supporting the upcoming National Business Traveler Day and its non-profit partner, Dress for Success. We are proud to be helping empower the women of Dress for Success to look professional and be confident and comfortable in the workplace, ” said UNTUCKit Founder and Executive Chairman Chris Riccobono.
Dress for Success is proud to join NBTD’s founder Upside Business Travel and NBTD’s media partner The Wall Street Journal in this important day of recognition. More than 20 well-known brands, led by United Airlines, XpresSpa, Hertz, Mastercard, and Uber for Business, will participate in the celebration with sweepstakes prizes, promotions, and special events. NBTD is also being supported by 1-800-Flowers.com; 24 Hour Fitness; Audible; BARK, the makers of BarkBox; Blue Bottle Coffee; Global Business Travel Association; Hudson Group, operators of Hudson and Hudson News; iHeartMedia; iPass; JetBlue; Journy; LATAM Airlines; LoungeBuddy; The Points Guy; THNKS; and UNTUCKit.
Created to recognize and reward business travelers across the country, National Business Traveler Day will offer thousands of prizes, giveaways, and live activations at select airports. NBTD also encourages business travelers to support Dress for Success through individual donations on the Dress for Success’ dedicated NBTD landing page. The six-week celebration kicked off on March 14th with the launch of The Business Traveler Dream Sweepstakes and The Greatest Business Trips in History tournament bracket.
Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.