Africa is experiencing a renaissance like never before as both its citizens and foreigners invest in the continent. Adding to the list of yet another business venture/investment is the launch of Kentucky Fried Chicken (KFC) this past weekend in Onikan Mall in Lagos, Nigeria.
The presence of KFC in Nigeria is the result of a franchise agreement between Devyani International (Nigeria) Limited, RJ Corp of India and Chellarams Plc. KFC’s mission in Nigeria is “to sell great food in a fast, extremely friendly environment that appeals to a wide range of consumers with good living and fun in mind,” said Marc J.B. Schreuder, Managing Director of Devyani International in a briefing to Nigeria’s press during the official launch last weekend.
More promises were made to provide employment for the country’s unemployed and to deliver quality KFC trademarked chicken many worldwide have come to expect.
Nigeria joins South Africa, (Uganda, Zambia and Malawi), as African nations with KFC restaurants.
“KFC Corporation, based in Louisville, Kentucky, is the world’s most popular chicken restaurant chain, specializing in Original Recipe®, Extra Crispy®, Kentucky Grilled Chicken™ and Original Recipe Strips with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches.
Every day, more than 12 million customers are served at KFC restaurants in 109 countries and territories around the world. KFC operates more than 5,200 restaurants in the United States and more than 15,000 units around the world. KFC is world famous for its Original Recipe® fried chicken — made with the same secret blend of 11 herbs and spices Colonel Harland Sanders perfected more than a half-century ago. Customers around the globe also enjoy more than 300 other products — from Kentucky Grilled Chicken in the United States to a salmon sandwich in Japan.
KFC is part of Yum! Brands, Inc., the world’s largest restaurant company in terms of system restaurants, with more than 36,000 locations around the world. The company is ranked #239 on the Fortune 500 List, with revenues in excess of $11 billion in 2008.”
~KFC bio culled from KFC.com
Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.