Industry Moves: Jewel by Lisa Launches J by Lisa Affordable Clothing for Nigerians

Lisa FolawiyoNigerian fashion consumers have been screaming, for a while, at what seems like outrageous price points for clothing from high end designers. These clothes, while beautiful, are simply unaffordable by the average Nigerian woman. Maybe it is the entrance of retail brands from overseas or just a ressessment at Nigeria’s existing fashion business model. Whatever the case, it appears Nigeria’s high end designers have begun paying attention to this important yet neglected demographic.

One such designer brand is Jewel by Lisa. The brain behind Jewel by Lisa, Lisa Folawiyo prepares to launch three new additions to the existing Jewel by Lisa brand as we know it: Pretty Precious (for children), J by Lisa (fashionable clothing for the masses) and Jewel by Lisa PRIVÉ, private-luxury line.

Smart move!

LadybrilleNigeria’s Industry Moves highlights Nigeria’s fashion business moves made by the industry’s fashion professionals. If you have been promoted, starting a new business, rebranding, acquiring new businesses and want to share your industry move, please e-mail us at [email protected].

Ladybrille Magazine

Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.

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  1. […] Nike (Ogunlesi) with Ruff n Tumble, Folake Kuye Huntoon  with Wewe Clothing and Lisa Folawiyo for Jewel by Lisa, all creating lines for the little ones. But, what about a line for the hot Nigerian mamas while […]

  2. jumoke says:

    Pls do u ave a fashion school?if yes whr

  3. morenike says:

    every day and in every way am proud to be a NIGERIAN.keep makin us proud.

  4. SASSYCASSIE says:


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