Industry Moves: Edward Enninful W Magazine New Fashion and Style Director

Ghanaian-British stylist Edward Enninful leaves American Vogue to join W as its new fashion and style director. Enninful replaces Alex White who has held the position for 16years. Congratulations to Enninful. We wish him success in his new position which began May 1st, 2011.

“Many people dream of becoming designers. Yet a very few ever have the privilege of achieving a spread in Vogue. A closed circle of fashion editors who work in tight collaboration with the best photographers and have the ability to influence the pathway of fashion, create trends and change the general idea of what is beautiful, sexy or elegant.

Edward Enninful is among them. And like many others of those who are able to define themselves as being within the fashion business, his career has been unusual and far from clichéd. African and born in Ghana, he was discovered at the age of 16 on a train in London, by the British stylist Simon Foxton, who suggested he try modeling.

It was however, an adventure that did not last long. Thanks to his natural talent, by the age of 17 Enninful was nominated for fashion editor for I-D, the youngest in the history of the magazine, or perhaps ever. This was to be the start of a blazing career which brought him, at the age of 30 to work with Steven Meisel, the world’s most influential photographer.

Together they worked on fashion shoots and covers for Vogue Italia, often working alongside the make-up artist Pat McGrath, who is a friend of Enninful. But how to fulfill your own dreams?: “Love fashion, photography, images. Have a hightened sense of style and a good knowledge of the history as well as a strong belief in your own vision. The key to everything is to be determined and believe in yourself”. . .” Read the full interview on

-Photocredit: Getty Images

Ladybrille Magazine

Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.

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