Models, News

In Honor of Nelson Mandela, Christian Dior Uses South African Model as the Face of the Next Campaign

In honor of the late South African activist and former president Nelson Mandela, Christian Dior will feature South African Model, Roxanne Jooste in their next Dior campaign. Roxanne Jooste is a Supermodel from Capetown, signed to one of the biggest modeling agencies in the world, Wilhelmina Models. Roxanne is now based in Los Angeles, California and has launched her brand LA2SA where she aligns U.S brands with South African brands and vice versa. Her brand LA2SA is focused on building the bridge between both locations but also to help inspire and motivate youth in the world. Not only is Roxanne honored to be given the opportunity to work with the luxury French brand, but this is the most important shoot for her because she is paying tribute to her late great president, Madiba [Nelson Mandela].

The Dior campaign, which was shot by photographer Mike H, is the first campaign to feature a South African model. The African beauty, who is no stranger to gracing the world with her presence, has been featured in Cosmo, Marie Claire and O Magazine just to name a few. The Dior ad is set to appear in print and digital in the coming weeks.

Courtesy photo

Ladybrille Magazine

Founded in 2007, Ladybrille® Magazine is a California based pioneer digital publication demystifying the image of Africans in the west through contemporary African fashion and celebrating the brilliant woman in business and leadership, with an emphasis on the African woman in the diaspora. Our coverage includes stories on capital, access to markets, expertise, hiring and retention, sales, marketing, and promotions.

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