The Luxury Law Summit is a new event for the international luxury and legal calendars. In a compact, one day agenda, our speakers will look at the developing challenges which will impact the business of luxury brand development and retail, providing clear analysis and positive solutions for business leaders and the legal teams who support them.
08.30 Morning refreshments and registration
09.00 Welcome to the Luxury Law Summit
Mark Wyatt, Publisher, The Global Legal Post
Achilles Tsaltas, Senior Vice President, International Herald Tribune
Chair’s opening remarks
Jonathan Russell, Partner, Spire Partners LLP
The evolution of the luxury industry
Macroeconomics and luxury
Why is the luxury industry changing
Challenges and opportunities
Luxury meets law
Laudomia Pucci, Deputy Chairman and Image Director, Emilio Pucci
In house General Counsel keynotes
Monetizing a luxury brand: How legal contributes to profit
What are the key legal challenges faced when trying to monetize brands?
How can in-house counsel resolve tensions between brands and retailers/partners?
Iolanda Tursi, General Counsel, Kurt Geiger
The Case for an Embedded Lawyer
Shaping the luxury legal department
Barbara Kolsun, General Counsel, Stuart Weitzman
Panel: Emerging markets: Risky business?
New market entry strategies
Trade law/new foreign investment regulations and partnership agreements
The impact of foreign bribery and corruption legislation
Kim Winser, Founder, Winser London
Loke-Khoon Tan, Partner, Baker & McKenzie
Ashish Chordia, Founder & CEO, SHREYANS
11.00 Morning refreshments
General Counsel divide into a choice of three breakout sessions providing the opportunity to focus in greater depth on a relevant aspect of luxury law.
Breakout 1 Counterfeiting: A Perspective from China
Key topics will include:
– Keeping up with evolving counterfeit strategies and countering them
– The role of corruption
– A review of the actual manifestation of trademark enforcement in China
Chaired by: Paolo Beconcini, Partner, CBM
Contributors: Peter Stiefel, Daimler AG; Jacopo Liguori, Bonelli Erede Pappalardo cbm
Breakout 2 Building your brand: opportunity, threats and challenges in the global marketplace
Global brand development involves legal, political and reputational challenges. These challenges will encompass far more than IP protection; this session looks at opportunities and threats typically faced in building your brand. Topics include:
– Seizing opportunities: commercial strategies to maintain momentum in the global marketplace
– Regulatory challenges: navigating an expanding regulatory landscape and balancing the risk and return of entry into emerging markets
– Managing political and cultural risks: translating local market and practice into brand equity; mitigating political risk and protecting your brand equity in the local market
– Managing product and reputational risk: effective crisis management in an age of social media
Chaired by: Louise Nash, Partner, Covington & Burling
Contributors: Mary-Ellen Field, Chairman, Brand Finance; Fiona Greiner, Matchesfashion.com; Fabrizio Carretti, Permira Covington & Burley
Breakout 3 The Digital Age: Building a brand experience and phygital marketing
This roundtable will offer an insight on how luxury companies are facing challenges to fit the digital age while keeping the sense of luxury ‘touch and feel’.
Web 3.0 environment offers tremendous opportunities for enlarging customer base, boost sales and raise brand awareness, yet it also poses remarkable challenges in terms of tax compliance and safekeeping the values of exclusivity and unicity of luxury goods. The gravity center of luxury digital strategies is the customer and his or her experience through the brand, which has to be consistent offline and online. Mobile applications and ubiquitous services play an important role in managing the virtual one-to-one conversation with customers and in making customers feel ‘spoiled’.
Presenters will offer on-the-field experience on how to design a phygital strategy fine-tuned to luxury needs and peculiarity, describing how legal constraints should be considered as part of the phygital strategy since the designing phase in order to capture the new opportunities and a summary of the key tax concerns that they face.
Chaired by: Lorenzo de Martinis and Francesca Gaudino, Partners, Baker & McKenzie
Contributors: Marc Levey, Partner, Baker & McKenzie; Duncan Hinnells, In-house IP Lawyer, Aston Martin; Alessandro Nespoli,
Legal Affairs, Luxottica Group; Simon Zinger, General Counsel, Aegis Media
Breakout session for representatives from legal firms & professional services
Breakout 4 Arbitration
Chaired by: Victoria Orlowski, Managing Counsel, ICC International Court of Arbitration ICC
12.40 Lunch and networking
13.30 General Counsel divide into a choice of three breakout sessions providing the opportunity to focus in greater depth on a relevant aspect of luxury law.
Breakout 1 When luxury is not enough…Avoiding disputes or winning when they arise
How to avoid disputes
– Drafting howlers
– A refresher course on the courts’ approach to interpreting
– Drafting pitfalls
How to anticipate disputes
– Dispute resolution clauses: the tactical considerations
How to win disputes
– Document management, disclosure and smoking guns
– Proving your case
– Witness preparation v witness “acclimatization”
Chaired by Jeremy Courtenay Stamp, Macfarlanes Macfarlanes
Breakout 2 Social media and the luxury market
Key topics to include:
How luxury brands are using social media
Who should control your company’s social media, including privacy and security?
Your employees represent you online – what are they saying?
How to survive without getting sued nationally and internationally
Chaired by: Nigel Rowley, Partner, Mackrell Turner Garrett and Donna Martin
Contributors: Lee Gage, General Counsel, Ben Sherman; Antonella Barbieri, Portolano MTG 220×115
Breakout 3 Luxury Brand License Agreements
This session will address the following topics:
Identifying the type of license agreement for the luxury brand: invisible vs. visible licensing
Defining the scope of the luxury license agreement by controlling:
– overall brand image and appeal
– quality of the physical product
– marketing aspects
– “clean” termination of the agreement
– sale price and appropriate royalties
Special rules applicable when licensing luxury brands to a bargain retail outlets
Chaired by: Fabrizio Jacobacci, Partner, Studio Legale Jacobacci & Associati
Breakout session for representatives from legal firms & professional services
Breakout 4 Brand protection through strategic trade mark and design filing programmes
The luxury product life cycle: practical tips from the cradle to the grave
National vs. Community filing strategies
Developing landscapes: changes in the law
Chaired by: Tamsin Holman and Matthew Dick, Partners, D Young & Co. LLP D Young
14.50 Afternoon refreshments and networking
15.10 Debate: Counterfeiting is good for the luxury industry
Roberto Manriquez, Operation Maya Project Manager, INTERPOL
David S. Wall, Head of the School of Applied Social Sciences, Durham University
Defending intellectual property at the heart of luxury branding
How has the IP landscape evolved?
How can IP be protected when partners are involved?
What are the limits of IP protection?
Proactive strategies to protect IP
Valérie Sonnier, Global Intellectual Property Director, Louis Vuitton Malletier
Laurence Morel-Chevillet, IP Senior Counsel, Bulgari
Federica Zambelli, Brand Protection Manager, Moncler Group
Luxury in the digital age
In this panel session, a social media expert, a brandowner and an industry commentator will
explore questions including:
The unique challenges and legal implications of new social media channels and
additional brandowner digital presence
How the rise of e-commerce impacts brandowner agreements with existing retailers
How does the law need to evolve to accommodate changes in the digital environment?
Chaired by Regula Walter, Former Head of Antitrust, Richemont
Daniela Della Rosa, General Counsel, Gucci
Robin Gruber, Vice President, Global Brand Protection, Chanel
Hélène Le Blanc, Consultant, The Luxe Chronicles
Uché Okonkwo, Founder and Executive Director, Luxe Corp.
Creativity and the law
Alberto Alessi, President, Alessi S.p.A
Commercialising your assets
A session hosted by Pitmans and the British Fashion Council.
Chaired by: Sally Britton, Partner, Pitmans Jenico Preston, Sponsorship Manager, British Fashion Council
James Tarbuck, Global Brand Director, Toni & Guy Zoë Jordan, Founder & Designer, Zoë Jordan
18.00 Close of the Luxury Law Summit, followed by drinks reception
To register, click here.